Connecticut Apple Marketing Board
Specialty Crop Block Grant Recap 2016
Funding has been provided by the Specialty Crop Block Grant Program of the Agricultural Marketing Service, U. S. Department of Agriculture, awarded and administered by the Connecticut Department of Agriculture.
Gallery ~ Yearly Recaps ~ CT Department of Agriculture ~ Social Media ~ Mobile APP ~ Childrens Programs ~
Website Stats ~ Industry Partners ~ QR Codes ~ Presentations ~ Supporting Documents
Coming soon: 2016 Recap
2106 CAMB SCBG
CT Dept of Agriculture Agricultural Reports.
Click on each image for a PDF of the report
Collaborating with Industry Partners strengthened our mission, exposure and reach. Click on any image fo links to materials and websites.
Tuesday Tidbits: CT Dept of Education, Nutrition Services
Start with Half a Cup: website links
Food Corps Connecticut
Put Local On Your Tray: Uconn Extension
Social Media Efforts
Social media was one of our strongest efforts. Click HERE for itemized reporting
and HERE for yearly reports
Pinterest 2016/ 2014-2016 Impressions and views
Facebook 2016: Reach and Reactions
CT Apples Mobile APP
Childrens Marketing and Presentations
Children were a huge focus of the SCBG and campaign. A children's brochure was in high demand and reprinted each year. Photoboard "Sam the Scarecrow" went on tour to many orchards and engaged families and customers to have pictures taken to share on social media, with huge success. We partnered with "Ag in the Classroom" and created the artwork for a set of six sequence cards " How Do Apples Grow" to accompany The Apple Riddle Book, read by 40 volunteers in public schools. (see: Tuesday Tidbits)
A 24 page PowerPoint "How Do Apples Grow" was made available online for schools, daycares, home-schoolers, other organizations and the general public via our website.
The inside of the children's brochure proved popular, and an 11 x 17 "How Does an Apple Grow" poster was printed and distributed to schools via the Food Service Directors via the CT Department of Education and Food Corp.
Additional school presentations were done with the assistance of story-teller and instructor Carolyn Stearns, who incorporated stories, interactive games and surveys and distribution of brochures, posters and flash drives with information and media to six grammar and middle schools.
Our Orchard Passport program and supplying materials can be found on our Marketing Materials Page . Brochures, PowerPoints, and downloadable activities and video were made available on our Kid's Resource Page and a Teachers Resource Page was promoted through social media, collaboration with the CT Department of Education and made available to all of our Industry Partners via email notification or supplied with flash drives.
Website: Aug 2015-Sept 2016: 8,807 Sessions / 7,481 Users / 15,541 Pageviews / 1.75 pages per session /1:04 Session Duration / 67.23 % Bounce Rate 84.85% New Sessions
Row Signs and Point- of-Purchase signs were designed to educate the customer on varieties of apples and redirect them back to the website for additional information. Signs were also made available for download on the Growers Resource Page and the Teachers Resource Page, along with being promoted on Social Media to encourage education.
Getting the word out to the public, industry partners and peers!
"AG DAY" at the CT State Capitol Legislators, students and general public.
"The Big E" Eastern States Exposition
Annual Pomological Society Meetings
School Nutrition Association of CT Annual Trade Show
Farmers Market Tastings
Meeting customers in the orchards
Used for presentations on Ipad, laptop, monitor and projector
Supporting Documents : SCBG
audience-ctapples-demographics-all-2016-11-07 ALL 3 years Pinterest.xlsx
Google Analytics All Web Site Data Devices 20160801-20160929 CT Apples Aug-Sept 2016.xlsx
Analytics All Web Site Data Users Flow 20160801-20160929.pdf
Google Analytics All Web Site Data Audience Overview 20150801-20160929 Aug15-Sept2016.xlsx
Annual Meeting 2014
Annual Meeting 2015
Mobile APP stats
Letter for Teachers, Food Service Directors, Daycares, Organizations, etc